当海天交汇于设计前沿 - BMW宝马前海客户体验中心
The space created by architects should be harmonious and a world trying to weave the past and future of life together with lines, and the most basic longitude and latitude lines used for weaving is the line of complicated human emotions and nature including humans. As the architect Alvar Aalto said, the sense of life and development of space often come from resonance from Intertwined urban memory and development vision.
The customer experience center for BMW in Qianhai is located in Qianhai, Shenzhen. Based on the special geographical location and the future prospects of the Cooperation Zone, the designers introduced the pun concept of coastline into the overall design, integrated the coastline into the natural texture of Qianhai from the perspectives of imagery and conformed to the development and pursuit of innovation and exploration of Qianhai Cooperation Zone from the perspectives of dimension, so as to create a leading design space that transcends the sea and sky.
Sleeping on the waves near the ocean, the universe is in your arms. In response to the geographical features of Qianhai, setting sail was determined by the designers as the interior design concept of the case in which a large number of conceptual shapes consisting of coastlines with rolling waves and creative shapes consisting of full sails would be used in space. The ceilings of the space simulate the natural radian of the sea waves, and create a visual effect of stacking waves by the layers of ceilings, while the arc shapes of sails on the facade echo the surging waves on the ceiling. The innovative technique allows customers to enjoy a vast landscape of the sea and sky upside down and sailboats racing.
The project reconstructs the muscles and bones from the original building structure made of steel and concrete. There were a large number of columns on the border of the original two building structures. In order to eliminate the shelter and separation caused by the columns, the designers transformed the columns into arc-shaped walls, incorporating them into the sail-shaped structure. By utilizing the floating characteristics between materials and space skillfully to blur the virtual and real boundaries of Existence and Nothingness, the question left over by disorder original upright columns is weakened.
There are no straight lines or sharp corners in nature. Therefore, buildings must have no straight lines or sharp corners. The original layout and functional of the exhibition hall area were messy, and the display area, sales and customer negotiation area were divided rigidly and lack of interaction. The designers changed the fragmented layout of the functional areas, incorporated the meandering wavy coastlines into the spatial shapes, strengthened traffic flow of interactive experience, providing customers with more freedom and comfort to float with the stream eastwards or westwards.
The sale traffic flow on the first floor is more distinct from the after-sale traffic flow on the second floor. The rational planning of the traffic flow effectively diverts the passenger flow, and improving service of operation also promotes the customer experience to the utmost extent.
When stepping up on the stacking floating waves, the original point of the intersecting line of the sea and sky becomes more accessible. The area on the second floor is divided into a beverage bar counter and a customer rest area. The artistic bar is surrounded by waves shapes hovering and falling from the ceiling, forming a harmonious relationship with the continuous wavy waves shapes of the ceiling. The functional attribute of the beverage bar counter also implies the essential meaning of water. When customers sit around by the side of the bar counter, the external scenery and daylight shine through the grille gaps into the room. The blending and vagueness of virtuality and reality based on the real framework, provides the space with a broader spiritual realm.
Space aesthetics is the control and triumph of designers over materials, methods, and imagination. The water ripple stamped stainless steel is used to echo the outer glass guardrail, stippling the unique agility and clarity of water in the tasteful and tranquil pure white foamy waves, presenting a sparkling waterscape like the rolling waves glitter like gold and silent shadows in the water glimmer like jade.
The entire leisure area is skillfully divided by bookshelves, allowing customers to enjoy themselves without being disturbed, either finding a quiet place to take a nap, or reading at will or gazing freely at the distant view.
Project Name: Customer Experience Center for BMW in Qianhai
Project Location: Qianhai, Shenzhen City
Design Company: ARCHIHOPE Ltd.
Chief Designer: Hihope Zhu
Designer Team: Jane Fang, Xu Chang, He Mengjun, etc.
Total Floor Space: 4,390 square meters
Main Materials: GRG, Recycled Paper Tubes, Wood Veneers, Water Ripple Stamped Stainless Steel, etc.
Completion Date: December 28th,2022
Project Photographer: Vincent Wu
Video Shooting Team：Blackstation