“ 全新服装概念店， 与世界联结探索空间张力。 ”
设计师手记 高级蓝灰调 营造强烈的色彩对比 融入潮流与时尚理念风格 希望每一个进入空间的人 都能感受到都市气息 带来艺术生活体验
| Homme Concept Store
Homme is a concept store known for its wide selection of menswear brands. A unique experience of the urban environment in the context of a highly commercial space, breaking through from a shopping mall experience with unique aesthetic signage, height gives a sense of space while exposing the structure and ventilation of the space lighting system. The design is an extension of the existing store, creating a new visual marker that connects the two floors and adds to the stores signage.
The royal blue staircase, surrounded by wire, also acts as a railway, inviting visitors to tour the newly designed space. The floor is made of tile, the walls are solid grey, and the ceiling is made of corrugated metal. A three-metre-high mirror installed inside the scaffolding is also a visual signature of the store, bringing another dimension to the space. Another urban element of the store is the bar, which is made up of exposed black glass tiles.
Behind the store is a terrace that adds to the surprise of the whole shopping experience. The calm of the icy city interior continues on the balcony, where opaque curtains surround the space. An urban environment would not be complete without contemporary art. Steel shelves, tubular neon lights, ceilings and corrugated metal panels, glass brick bars and neon-coloured furniture reinforce Hommes identity and combine the shopping experience with the cocktail bar experience to make visitors completely forget they are in the mall.
Monternapoleon is a laboratory for creativity and content, showcasing a variety of themed rooms, pop-up areas and animations within an area of nearly 1,000 square meters. It is a space that can be used in many ways, with the physical space closer to the interactivity and omnichannel concept of the digital world. The studio is designed as a gallery that will evolve over time. The collection is displayed on the walls, carefully selected and displayed in sturdy iconic frames, where works can be curated and moved around according to the collection and theme.
Inspired by the film studio and its evolving storylines and Settings, the main studio area is completely open to different collections. Visitors browse from one collection to another, encapsulated into different frame displays. The different collections are displayed on the walls in a series of studios and exhibits, the mens room featuring leather and travertine carvings that speak to tradition and precision.
The studio unexpectedly expanded into different buildings to show the soul of Milan. The vaulted ceilings of the mens shoe collection bring the past and future into the awe-inspiring present. Todd Library embodies the brands craftsmanship, including the code that makes up ToddS DNA, and a unique lighting system that blends the sense of space into a soft, almost surreal feel.
| Anti-Gravity Journey
Futuristic themes are combined with objects that appear to be unaffected by gravity, and playful treatments of volume and shape. Through contrasting materials and a cool, modern color palette, the H flagship offers a unique shopping experience designed to make maximum impact. To create a distinctive retail space, Hs future brand concept is integrated with playful design elements. The eye-catching facade incorporates unexpected materials that draw shoppers into the planet-ring-inspired space. Despite the stores architecturally distinct style, its design is flexible enough to easily accommodate future brand partnerships, pop-ups and events.
The strong visual impact continues throughout the store, where elements of the stores core activities -- display counters, benches and shelves -- are placed within two interlocking rings. This is an illustration of a generalized anti-gravity concept throughout the retail design project, with the larger of the two rings appearing to float above shoppers heads. Highly architectural polycarbonate construction with recessed backlight. The tapered stainless steel band around the ring highlights the space compression caused by the rings tilt.