From the overall situation to the control of details, the space design follows the brand’s consistent way of innovation purpose to achieve a kind of high-end and pure temperament of the space with a younger, contemporary and visual design language.
To build a 4-meter-high and 30-meter-long eaves with white metal tiles, which is like a contemporary abstract art picture, so that the stores facade which originally retreated behind the platform leaped out of the building. Through a simple and powerful design expression of the facade, a visual memory of the store is strengthened and the humanistic flavor that the brand hopes to convey is expressed.
The boundary between the indoor and the outdoor have been blurred by the extensive use of glass partitions and windows, which make the original interior space seems more larger. The close link between the indoor space and the outdoor view enhances the experience of consumption from customers.
The interior design takes “beam” which is an element of traditional architecture as the theme of visual composition. The design also uses the expression of art installation, enlarges the scale of beam, removes the redundant historical heaviness, and refines it with modern design language. The high and low blocks are freely superimposed, scattered and extended over the space, forming a ceiling area full of sense of installation and drama, which adds a sense of rhythm to the interior space and greatly enhances the brand recognition. With the understanding of the brand and the commercial space, the design had been reasonably responded to and balanced the relationship between the special aesthetics and the commercial needs.
The 16-meter-long bar under the crossbeam displays the ancient methods of Han and Tang Dynasties and modern technology in front of every guest every day, presenting the skills of making each kind of teas.