普悦设计|teastone华润万象天地店 中国纯茶消费时尚腔调的创始者

2022-01-14 15:06
 
从整体设计构思到细节把控,空间设计遵循品牌一贯守正创新意图,用更年轻和当代的可视化设计语言,去营造更纯粹和高级的空间气质。
From the overall situation to the control of details, the space design follows the brand’s consistent way of innovation purpose to achieve a kind of high-end and pure temperament of the space with a younger, contemporary and visual design language.

                            

                            

                            
商铺外立面以纯白色的金属瓦为底,构建了一幅约4米高30米长的当代抽象版盛唐建筑屋檐景象。使原本退居在平台后部的商铺凭空跃出。通过这一简单却极具力量的设计表达,强化视觉记忆同时恰当的传递出品牌特有的人文气息。
To build a 4-meter-high and 30-meter-long eaves with white metal tiles, which is like a contemporary abstract art picture, so that the stores facade which originally retreated behind the platform leaped out of the building. Through a simple and powerful design expression of the facade, a visual memory of the store is strengthened and the humanistic flavor that the brand hopes to convey is expressed.

                            

                            

                            
大面积玻璃隔断和局部开窗的处理模糊了室内室外的界限,使原本狭长的室内空间得到延伸。室外景观与室内空间紧密关联,极大提升消费体验。
The boundary between the indoor and the outdoor have been blurred by the extensive use of glass partitions and windows, which make the original interior space seems more larger. The close link between the indoor space and the outdoor view enhances the experience of consumption from customers.

                            

                            
室内空间设计以传统建筑元素“梁”作为视觉构成的主体,以艺术装置的表达形式,放大了尺寸,去除历史沉重感,用当代的设计语言加以提炼。高低错落的自由的相互交叠,分散延伸至整个空间,组成戏剧性和装置感的天花,室内空间因此有了节奏感,极大提升品牌的空间识别性。设计通过对品牌和商业空间的深刻理解,合理回应和平衡了空间美学与商业需求的关系。
The interior design takes “beam” which is an element of traditional architecture as the theme of visual composition. The design also uses the expression of art installation, enlarges the scale of beam, removes the redundant historical heaviness, and refines it with modern design language. The high and low blocks are freely superimposed, scattered and extended over the space, forming a ceiling area full of sense of installation and drama, which adds a sense of rhythm to the interior space and greatly enhances the brand recognition. With the understanding of the brand and the commercial space, the design had been reasonably responded to and balanced the relationship between the special aesthetics and the commercial needs.

                            

                            

                            

                            

                            

                            

                            
横梁下16米长的吧台内,每天都上演着汉唐古法与现代科技设备高度结合的情景,将中国茶的冲泡技艺以现代人的方式呈现给每一位客人。
The 16-meter-long bar under the crossbeam displays the ancient methods of Han and Tang Dynasties and modern technology in front of every guest every day, presenting the skills of making each kind of teas.

                            

                            

                            

                            

                            

                            

                            

                            

                            
 

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